Hey team! This video’s a good one (I think, but maybe I’m biased lol). In this video, we go deep into our first day of reviewing our Facebook Ads for our Steampunk Glasses funnel we built with ClickFunnels.
Firstly, this is sort of part 1 of 2 parts. In this video, I show you how we SCALE OUT.
SCALING OUT is extremely important to understand when you’re not only dropshipping with ClickFunnels but also dropshipping in general.
There are basically two ways of scaling – SCALING UP, and SCALING OUT.
SCALING OUT is covered in this video and we’ll cover SCALING UP in a later video once we find an Ad Set that is stable, profitable, and has a large enough audience size to SCALE-UP.
In part 2, we go through what I call doing a “SWEEP” of our ads. Basically, it involves reviewing all our active ads and turning off those that don’t meet our requirements (i.e. add to cart costs are too high, cost per click etc are too high, etc – I’ll cover these specifics in this case study in one of the next video).